Drake Paul / ACD


McDonald’s Big Mac was turning 50—but no one cares about branded anniversaries.

We had to find something to help us make it interesting. And The Economist uses the Big Mac every year to measure the purchasing power of global currencies.

So, using the Big Mac Index as inspiration, we created the MacCoin—a first-of-its-kind global currency, worth one Big Mac in over 50 countries around the world.

It was so good for the brand that McDonald’s owner operators around the world have literally been asking, “when is the next MacCoin?”

This launch film went live in every participating country.

The MacCoin was available in 50+ countries around the world.

Here are a few posts from participating countries.

The MacCoin launched in 50+ countries, with each delivering the MacCoin in their own way with guidance from our team.


Gold Lion – PR Multi-market Campaign

Silver Lion – PR Effectiveness

Silver Clio – PR

AD: Jeff Roy: http://jeffdroy.com/