Senior Skip Day

Humana was launching their sponsorship for the 100 year anniversary of the National Parks Service and needed to tell people why a healthcare company would sponsor the parks.

As part of the sponsorship, we created and launched Senior Skip Day—a day for seniors to get into the parks for free and celebrate the healthy benefits of the outdoors.

Won SABRE Award for Sponsorship Category.

AD: Jeff Roy:

Concepting the idea, production, and execution as Copywriter