This is the content we made to launch #ShellOut.


The world’s filled with sell outs…celebrities, athletes, influencers…all looking to take their little bit of fame and turn it into dollars by endorsing anything and everything.

While the National Peanut Board doesn’t have the big money to get these high priced sell outs to help push our product, we’ve got something even better.

Peanuts. Lots and lots of peanuts.

So, we urged America to #ShellOut and launched with this piece of content starring the original #ShellOut, Charles “Peanut” Tillman.

We even took over a rivalry football game in Texas and turned it into the first (and only) Peanut Bowl.

AD: Jeff Roy:

Concepting the idea, production, and execution as Senior Copywriter
The National Peanut Board