Out of Focus

Essilor wanted to spread awareness for myopia (nearsightedness) in young kids but didn’t know how to tell parents or kids what it looks like.

We realized that for most kids, it’s hard to explain when things are out of focus because it’s all they’ve ever known.

So, we created a short film showing what life is like for a young girl suffering from myopia. And we had it play in theaters before kids movies so kids and parents would see it together and spark a conversation.

We got to be a part of the entire process from character development to final color. The animation is incredible.

The production house also made a great case study on their website to show the process. (https://carbonvfx.com/work/featured/essilor-out-of-focus/)

AD: Jeff Roy: http://jeffdroy.com/

Role
Concepting the idea, production, and execution as Associate Creative Director/Copywriter
For
Essilor