Drake Paul / ACD


McDonald’s was launching the new Chocolate Shamrock Shake. But instead of mixing the flavors together in the cup, they decided to serve the shake in layers. We realized that a normal, boring straw would only let you drink one flavor at a time, which sort of defeats the purpose of making a Chocolate Shamrock Shake.

So, we decided to reinvent the straw.

We partnered with a team of actual aerospace and robotics engineers in Cambridge, MA to reinvent the straw and get both flavors in every sip. With their expertise, brilliance, and shake drinking abilities, we launched the STRAW (Suction Tube for Reverse Axial Withdrawal).

Creativity picked it up as its Pick of the Day.

Fast Co Design ran the exclusive.

When you Googled the word, ‘straw,’ it was our invention

that topped the results.

People have even tried to sell the STRAW on eBay.

AD: Jeff Roy: http://jeffdroy.com/