The world of wellness is full of trendy nonsense. From weighted vests, to green mystery powders, to do-it-all gummies from some influencer—they’re trends that don’t work and won’t last.
We wanted to remind everyone that Bragg is the real, OG of wellness. And that Bragg pretty much invented ‘wellness’ over 100 years ago.
So, we launched a new tagline to own it—“A Dose of What Works."
“Wellness” Soda
Magical Gummies
The Endless Cabinet
Every Trend All at Once
To bring A Dose of What Works to life in real life, we hosted The Trendy Trade-In at Santa Monica Pier on National Apple Cider Vinegar Day.
People traded us their trendy wellness products that didn't work, for wellness that actually does—Bragg.
