At the start of 2016, we had to launch the National Peanut Board’s Twitter. Since they’re not a brand people are familiar with, we had to do something different.

In the voice of the Peanut Vendor, we launched the Peanut Vendor’s Social Almanac—an entire social calendar for 2016, launching on January 3rd.

In this launch, I correctly predicted the exact date of Peyton Manning’s retirement. I can see the future.