Drake Paul / ACD

Senior Skip Day

Humana was launching their sponsorship for the 100 year anniversary of the National Parks Service and needed to tell people why a healthcare company would sponsor the parks.

As part of the sponsorship, we created and launched Senior Skip Day—a day for seniors to get into the parks for free and celebrate the health benefits of the outdoors.


SABRE Award for Best Sponsorship Category.

AD: Jeff Roy: http://jeffdroy.com/