The People's Launch

McDonald’s was getting ready to announce to the world that All Day Breakfast was coming. And since it was something people had been asking for forever, we decided to do something different. We took the news straight to the people.

2016 Sabre Awards:
Global Sabre Award Winner 2016
Word of Mouth
Consumer Marketing (Best Product)

2016 In2 Sabre Awards:
Best Use of Facebook, Twitter or LinkedIn
Best in Show

2017 PRWeek Awards:
Best in Social Media
Best Consumer Launch
Campaign of the Year

AD: Jeff Roy:

Concepting the idea, production, and execution as Copywriter